Make it Stick
Communication for Impact
20 - 30 minute presentations
and 2-3 page information sheets with real-life current examples released weekly.
Facilitated by Samantha Abbato.
Guest presentations by Dr. Wendy Muller (Course includes 3 live-video Q&A sessions).
Weekly activities guided by easy-to-use templates, group discussions for directly applying the learnings to your own projects.
Comprehensive training guide
Complete downloadable resource with information, activity sheets and fillable templates that you can continue to use in your work.
Effective communication will enable you to better understand the needs of your target group, increase team cohesion, improve strategic organisational collaborations, and effectively communicate the strength of both your evaluation approach and findings to funders and other stakeholders.
This course is the ideal starting point for individuals and teams wanting to increase the impact of their programs, evaluations and other initiatives by bolstering their communication. Gain tools and learn strategies to: (1) engage and motivate key stakeholders, (2) make your messages stick and (3) increase your influence using pictures and stories.
*You will have access to the course content and software for 8 weeks, so if you miss a week you will have the opportunity to catch up.
PSYCHOLOGY AND PRINCIPLES OF COMMUNICATION
We introduce communication principles and models. Gain insight into your own communication preferences and styles and better understand those of your team members and stakeholders
understanding stakeholders 1- identifying
We provide templates and strategies to guide you in identifying, prioritising and tailoring communication to key stakeholders
understanding stakeholders 2 - empathy
Learn how to use tools such as empathy mapping to deepen your understanding of evaluation stakeholders for successful communication
sharpen your messaging 1 -tools and strategies
We guide you with strategies such as key messaging and "rule of 3" for increasing the stickiness and impact of your communication
sharpen your messaging 2 - decluttering
Gain the satisfaction of "spring-cleaning" your writing to reduce the clutter and hone both your spoken and written communications for impact
introduction to pictures and stories
We introduce simple ways of converting basic text to engaging narrative and visuals to make your messages memorable