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Make it Stick

Communication for Impact

1

UNDERSTAND YOUR STAKEHOLDERS

SIMPLIFY AND SHARPEN YOUR MESSAGES

2

Design Poster 2.GIF

STRENGTHEN YOUR COMMUNICATION WITH VISUALS

3

Quality pRESENTATIONS

20 - 30 minute presentations

and 2-3 page information sheets with real-life current examples released weekly.

experienced facilitatorS

Facilitated by Samantha Abbato.

Guest presentations by Dr. Wendy Muller (Course includes 3 live-video Q&A sessions).

Applied 
Learnings

Weekly activities guided by easy-to-use templates, group discussions for directly applying the learnings to your own projects.

Comprehensive training guide

Complete downloadable resource with information, activity sheets and fillable templates that you can continue to use in your work.

crafting messages for use

Currently available for your team on request

6 weeks (+2)

Effective communication will enable you to better understand the needs of your target group, increase team cohesion, improve strategic organisational collaborations, and effectively communicate the strength of both your evaluation approach and findings to funders and other stakeholders.

This course is the ideal starting point for individuals and teams wanting to increase the impact of their programs, evaluations and other initiatives by bolstering their communication. Gain tools and learn strategies to: (1) engage and motivate key stakeholders, (2) make your messages stick and (3) increase your influence using pictures and stories.

*You will have access to the course content and software for 8 weeks, so if you miss a week you will have the opportunity to catch up.

Sessions

01

PSYCHOLOGY AND PRINCIPLES OF COMMUNICATION

We introduce communication principles and models. Gain insight into your own communication preferences and styles and better understand those of your team members and stakeholders

02

understanding stakeholders 1- identifying

We provide templates and strategies to guide you in identifying, prioritising and tailoring communication to key stakeholders

03

understanding stakeholders 2 - empathy

Learn how to use tools such as empathy mapping to deepen your understanding of evaluation stakeholders for successful communication

04

sharpen your messaging 1 -tools and strategies

We guide you with strategies such as key messaging and "rule of 3" for increasing the stickiness and impact of your communication

05

sharpen your messaging 2 - decluttering

Gain the satisfaction of "spring-cleaning" your writing to reduce the clutter and hone both your spoken and written communications for impact

06

introduction to pictures and stories

We introduce simple ways of converting basic text to engaging narrative and visuals to make your messages memorable

For more information or if you have any questions, email the Visual Insights team - Sam@samanthaabbato.com.au.